Chang, Yen-Jung
Department of Graphic Art and Communication, National Taiwan Normal University
Title: A Framework of Humorous and Comic Effects on Narrative and Audiovisual Styles for Animation Comedy
Biography
Biography: Chang, Yen-Jung
Abstract
Humorous and comic elements are essentially used to entertain the audiences and key to success in box office. However, little research was found to systematically illustrate the importance and effects of these elements due to the complexity of subjective judgment during the film production. Hence, this research aims to analyze the narrative and the audio-visual styles for promoting the effects of animation comedy and conclude into a framework. The elements and features for evaluating an animated film are formed based on the surveys of experts’ opinions from animation industry and academy. A consensus of experts’ opinions on weights and ratings are mathematically derived using fuzzy Delphi and AHP methodology. The result indicates that reversal, exaggeration and satire are regarded to be the most significant narrative features in an animated film. More specific to the application of audiovisual elements, characters’ acting, character design and the sound are perceived prominently important. Hence, based on the preliminary structure obtained by the survey, a framework of audiences’ reception on the humorous and comic effects of animated films is established. This framework illustrate the process that audiences percept and react the narrative and audiovisual elements of animation comedy. The testified observation and evaluation for this framework in theaters can be further studied.