Computer Graphics & Animation

Biography

Biography: Nathan Mbambu Kalala

Abstract

The 21^st century has opened up to changes that are already difficult to quantify for business as well as for Congolese society as a whole. Information and communication technologies are a factor in accelerating trade. The markets are globalizing, transforming the planet into a small village, at the same time as they are segmenting themselves to retain increasingly mobile and demanding customers. A picture is worth a thousand words as it is said, countless computer graphics innovations have become a new and increasingly important vector of the economic growth of the company because currently, the promotion of the new economy depends on the knowledge and creativity of the human than natural resources. In the past, the Congolese company had difficulties in promoting its activities, there were not enough mechanisms that could help it to get its message of promotion easily to potential customers, it was sometimes necessary to resort to the old methods of raising awareness which consisted of "door to door"; which wastes a lot of time and huge resources to the Congolese company without achieving results expected.
Following all these difficulties listed above, the computer graphics innovation allowed the Congolese company to reach all the layers of the population which is mostly illiterate, through the pictorial and explicit information. The posters played a leading role in this, which we will demonstrate with supporting statistics. With the advent of the web and social networks, the D.R Congolese Company realized that when a user arrives on a web page..., if he finds an infographic, he will be quickly captivated. If the elements are well presented, the statistics, diagrams and other images will attract the eye, will want to know more. In a few minutes, the visitor should understand the principle explained by the image. As fast as he reads, the individual shares it, on his various social network accounts - or possibly on his own blog. This contributes to the large-scale promotion of the company's assets.
The computer graphics innovation allowed to:

• Synthesize and popularize sometimes complex and voluminous information;
• Highlight information through graphics;
• Energize and personalize the image;
• Achieve attractive and viral content.

In conclusion, the D.R Congolese company has realized that on the web, more than one user in two spends just 15 seconds reading the content of a page and that 70% of consumers say that content marketing helps them to appreciate a Mark, it realized that the use of viral computer graphics, fun and rich in information, is essential. It has decidedly turned its back on old and expensive "door to door" methods to focus solely on computer graphics (posters, flyers ...), because it facilitates its promotion and allows it to increase the number of customers, thus promoting its development.