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Minhua Eunice Ma

Minhua Eunice Ma

Professor
University of Huddersfield
UK

Biography

Minhua Eunice Ma is Professor of Digital Media & Games in the School of Art, Design and Architecture at University of Huddersfield, and she is Director of Internationalisation and Acting Head of Department of Art & Communication. Professor Ma obtained her MSc in Computer Science from Newcastle University and PhD in Computer Science from Ulster University, and worked there as a Post-Doc Researcher on virtual reality games for stroke rehabilitation. She joined University of Derby as a Senior Lecturer in Computer Games Modelling and Animation in 2007 and was promoted to Reader in 2009. She was the Head of Academic Programmes at the Glasgow School of Art since 2010 and became a Professor of Computer Games Technology in 2013. She joined University of Huddersfield in September 2014.
Professor Ma is a world-leading academic developing the emerging field of serious games. She has published widely in the fields of serious games for education, medicine and healthcare, Virtual and Augmented Reality and Natural Language Processing, in over 100 peer-reviewed publications, including 6 books on serious games with Springer. Eunice has received grants from RCUK, EU, NHS, NESTA, UK government, charities and a variety of other sources for her research on Virtual Reality and serious games for stroke rehabilitation, cystic fibrosis, autism, medical education and Holocaust education.
As Director of Internationalisation, Professor Ma is responsible for leading the Internationalisation agenda for the School, contributing to the development and implementation of School Strategy in general and the Internationalisation strategy in particular, establishment and development of international teaching and research collaborations, bidding for funding and directing cultural change, coordinating international admissions and being responsible for international student experience in the School.

Research Interest

Digital games technology, serious games for education, medicine, and healthcare, 3D visualisation, medical visualisation, Virtual reality, Augmented Reality, HCI, embodied virtual humans, haptic interface, natural interface, Natural Language Processing, Computational Semantics.