Sergio Rodríguez Valdunciel is a teacher and PhD student in Universidad Politécnica De Valencia, Spain. 2D animator specializing in vector animation. BA in Fine Arts from the University of Salamanca, Spain and Erasmus at the Ecole des Beaux Arts in Toulouse, France. At the age of 7, he had all the pages of dictionaries full of drawings, creating his own flipbooks. He has been part of Cartoon Network Spain\'s cartoon-animator team with 2 Promax awards. He has worked for animation studios for television series. He currently works as a 2D animation freelancer for television studios, agencies and producers and combines it with his teaching profile.
This research has its origin in the experience lived in the evolution of the series of 2D animation for television, in its change of a traditional method to the method of use of the technology. We must keep in mind that cartoons are an entertainment, so they belong to an industrial sector that lives on animated content to entertain an audience, and the more audience, the more revenue from selling advertising space. Therefore it is spoken of a creative-economic process, creative for what it shows and economic for what it generates. The advent of the digital age has proved to be a springboard when it comes to making series, there is a reduction in costs, a shortage of production time and resources. This process involves computer programs that make animators able to develop their work more easily without losing creativity, so much so that the use of new technologies allows to open the range of graphic styles, looking for each product to be original.