Tom Berno
Texas State University, USA
Title: The Game Layer - The UX and UI of a disruptive fantasy sport startup
Biography
Biography: Tom Berno
Abstract
Online fantasy sports competition constitutes a nearly $4 billion market in the U.S. with NFL fantasy play exceeding $1.6 billion in annual revenues. Yet the international football/soccer has performed poorly by comparison. The author, part of the founding team for a startup company—English Fantasy Football—describes how an innovative new model of play capitalized on new approaches to design. The platform is undergoing a successful alpha test currently, with beta expected to be active at the start of the 2015/16 Barclays Premier League football season in England. The presentation will not only reveal the rich interface, but more importantly focus on how unmet user needs drove an integrated platform-based solution. The result creates an entirely new model of fantasy competition for the world’s most popular sport