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Tom Berno


Tom Berno

Texas State University, USA

Biography

Tom Berno is an experienced brand communications specialist with more than 20 years of practice in the field. His career encompasses corporate communication design, brand development, executive administration, and thought leadership in design thinking. His client experience spans a breadth of industries including Financial Services, Real Estate Development, Aerospace, Technology, Cultural & Entertainment, and Hospitality services. As a past employee at several nationally prominent design and advertising firms based in Texas, Tom continues to collaborate with them through his design consultancy; idea21.He is currently a Professor of Communication Design at Texas State University specializing in corporate brand communications curriculum for both BFA and MFA programs. He recently completed a 3-year term as Associate Director of the School of Art and Design. Tom’s design work has received extensive professional recognition throughout his career, including the noted publication Brand Identity Essentials (Rockport Publishers).

Abstract

Abstract : The Game Layer - The UX and UI of a disruptive fantasy sport startup