Game Design & Development

Gaming is evolving from the traditional in-home console based platforms to digital titles being played on mobile devices and connected consoles. Mobile gaming in its various flavours is the fastest growth segment of digital gaming Game design is the art of applying design and aesthetics to create a game to facilitate interaction between players for playful, healthful, educational, or simulation purposes. Game design can be applied both to games and, increasingly, to other interactions, particularly virtual ones. Video games are a $30 billion industry in the U.S., especially as more people play games on their mobile phones, according to Reuters. Game designers are an important part of a comprehensive team of designers and developers that coordinate the complex task of creating a new video game.

Game development is the software development process by which a video game is produced. The game industry requires innovations, as publishers cannot profit from constant release of repetitive sequels and imitations. 

Mobile, the fastest growing digital gaming segment, is projected to account for 34% of the global gaming market in 2017 compared to 20% in 2012, growing from $12.3 billion to $29.6 billion or at a 19% CAGR, according to IDG. The Quarterly Global Games Market Update, from Newzoo, pins the total estimated value of mobile games at $25 billion for the year, a huge leap of 42 per cent from the total value in 2013. For now, Apple remains the top dog in terms of mobile gaming income, edging out a predicted revenue total of $3 billion dollars for Google Play in 2014. Brands have entered the scene to capitalize on this diverse demographic, and present a set of terrifying new market players to smaller developers looking to build and cultivate their own intellectual property

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